When you’re a small, family-owned winery without a large advertising budget, the best way to spread the word about the quality of your wines is to have key influencers taste them. But since the 300 members of the Family Winemakers of California are located from Eureka to San Diego and many points in between, it can be difficult to get these influencers to come to you.
Despite recent heavy rains, California is still experiencing one of its worst droughts in history, so reminding the public and policy makers that food does not grow without water is a critical need for the state’s agricultural community. That’s why Mike Wade and Farm Credit were excited to see the new SMUD Museum of Science and Curiosity open recently.
California is in the middle of one of its worst droughts on record. The federal government reports that showed that nearly half of the state – including the entire Central Valley – is in an exceptional drought as of mid-October. Overall, 2021 has been the ninth driest year in California since accurate records began being kept 127 years ago.
The wine industry is a huge part of California agriculture. According to the Wine Institute, there are 5,900 wine grape growers in the Golden State, cultivating the crop on 635,000 acres. The growers harvest almost 4 million tons of grapes a year, generating over $3 billion in farmgate revenue. In total, the wine industry has an economic impact of $57 billion a year and employs 325,000 Californians.